Did http://adage.com/article/digital/marketing-technology-explained/308661/ know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.
Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.
Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
As an internet marketer in general, you need to understand one point about the business: Mobile marketing isn’t just an option, it’s actually a necessity. Mobile aps have experienced over 200% growth in recent years, making this industry one of the fastest-growing on the planet in the past few decades. You need to consider going mobile if you haven’t gone already.
Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn’t mean that your task is going to be an easy one. Make sure you’re doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.
With Read Full Report , text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
Mobile marketing is one of the most personal ways that you can keep in touch with your customers. This is important to know because you can specialize content directly to the customers that you wish to target. It is a marketing technique that actually shares in the person’s lifestyle.
When you email your customers, you want to specifically ask them for their cell phone number. Tell them that if they give this information you will be able to text them discounts, news about a product and any other important announcement that your company has going on. If they consent to this, they will give you their number.
Inform your audience of how frequently messages will be sent. Give them options if they don’t want messages as frequently as you would like to send them. The last thing you want to do is become the pest who sends out messages daily, when your audience informs you they would prefer weekly messages. Frequency expectations can help with this.
One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.
Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.
See, that wasn’t that hard to read through. After reading this article, you ought to be a bit excited to start experimenting and trying new things. Hopefully, these new ideas yield results that work for you. If not, try something else until you are pleased with the results. That’s the best part about mobile marketing; it has endless possibilities.